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mardi 27 juillet 2010

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lundi 26 juillet 2010

Marketing plan determines the success of any firm

Marketing plan determines the success of any firm. A well thought out and conscious marketing plan always leads to the success of the firm or even any business too. Most of the marketing plans are structured to enhance the traffic to any website. Markets progress, clients come and go and various things change over time. It becomes difficult for people to be in touch with all such changing surroundings. Twitter is a micro-blogging podium which helps in not only communicating with the friends but also helps in marketing. It has been oppressed by different marketers and that also for good reasons. With the help of Twitter one can put up online presence, communicate with people all around the world and hence attract the traffic to any website or even any blog. This indirectly increases the twitter flowing.

The victory of popular online marketing strategies is determined by the number of people who get to visit the website. It all depends on the flow of traffic to the specified website. Greater the traffic, greater will be the marketing.

In case of twitter, most popular websites are endorsed by the celebrities and famous people. They are a great source of attracting traffic. People who like those celebrities will naturally follow the link hence enhancing the marketing.

The clients with personal relationships can be included so as to increase the followers. Sometimes, contest can also be arranged on the Twitter. In addition to this, creation of a free tool can also attract traffic. Interesting articles can also be tweeted, drawing concerned followers to go for the link.

The Twitter Marketing Strategy includes even small business public advertising plans as the rate of advertisement is increasing day by day. The advantages offered by the Twitter such as micro-blogs service presented to the small business proprietors are far beyond discussion.

Although Twitter resembles the other socializing websites or podiums yet a properly planned and intelligently executed marketing strategy using Twitter is rising as a key instrument in the world of small businesses.

The micro blog placement is confined to a limit of 140 characters at maximum. Clever use of this limited space can often lead to more public media optimization. The success also depends on how twitter intelligently persuades the subscribers to follow the others and also vice versa.

The marketing professionals, who value the public media optimization, give high acceptance to twitter marketing strategies. Small business proprietors can be hugely benefitted if they incorporate social or public marketing podiums such as Twitter.

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Internet Tutorials are the Teachers of the Future




I know some people don't even believe that the Internet or World Wide Web exists. They think that it is an abstract concept and that if asked to show it to someone they would fail miserably. Well, whether or not it exists I think that the collective consciousness of humanity is evolving everyday because of the sharing of ideas on the strange boxes called computers and the electronic network that connects them.

Every time I go on the Internet these days I am surprised by some new function that it has for our lives. My most recent discovery has been on-line tutorials. Tutorials are websites that have been created to help novices and amateurs alike learn more in their areas of specific interest. Just about any aspect of life seems to have tutorial sites dedicated to it that will teach you want you want to know. Of course some knowledge can cost you money but you'd be pleasantly surprised to see how much information you can get for free.

For example, I am interested in learning about how to play the guitar. You should see how many sites are out there, just look up guitar+tutorials on your search engine (E.g.: Google). There's all sorts of great help from how to change your strings, hold a plectrum properly, and tuning, to learning complex chord scale systems and finger tapping on your electric guitar.

There are often diagrams, photographs, and intensive explanations relating to everything you ever wanted to know. Some sites have video and audio to help drive the lessons home. Life really has changed. In the past you had to get lessons from a teacher, drive to and from their house or music school, pay high tuition fees, and buy books on chords and songs. Everything is downloadable these days, and a lot of it is free.

Web designers could also probably learn a few things from these guitar tutorial sites. The ways the guitar teachings are expressed are often quite extensive but done so in a very simplistic manner. It's a real one, two, three approach starting with verbal explanations of exercises, followed by diagrams, and then finally with audio and visual representations. It is an extremely thorough way of teaching without ever having to meet anyone in person.

However, a strange phenomenon is the fact that if the site is good, the visitor does feel a connection to the personality of the creator. Making the site individual is a major factor in both achieving success and touching a personal chord (no pun intended) with people. Many of the sites have means in which you can get direct contact with the site owner thus creating an opportunity for real personal interaction and tuition.

Get connected to the teachers of the future. Find a tutorial that helps you to follow your dreams.

About the author: By Jesse S. Somer M6.Net Web Hosting http://www.m6.net Somer is a writer and guitarist learning about how to learn more through the Internet.

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dimanche 25 juillet 2010

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vendredi 23 juillet 2010

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mardi 13 juillet 2010

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Die neckermann.ch AG gehört zur deutschen neckermann.de-Gruppe, einer der führenden Mail-Order-Companies in Europa. Mit Gründung der Schweizer Landesgesellschaft im Jahr 2003 hat die damalige Neckermann Versand AG den Markteintritt am Standort St. Gallen erfolgreich vollzogen. Wie die Muttergesellschaft in Deutschland setzt auch Neckermann in der Schweiz auf das Internet als Verkaufskanal der Zukunft:

Im Oktober 2007 wurde das Unternehmen in neckermann.ch AG umbenannt, um die strategische Ausrichtung auf den Online-Handel zu unterstreichen. Allein im Jahr 2007 wuchs die Online-Nachfrage um 49 Prozent. Der E-Commerce-Anteil erreichte erstmals im Oktober 2007 einen Anteil von 50 Prozent am Gesamtumsatz des Unternehmens. Seit Juli 2008 ist die neckermann.ch AG Internet Pure Player. Als erste Landesgesellschaft und erster klassischer Versender in der Schweiz verzichtet neckermann.ch vollständig auf Print-Kataloge und konzentriert sich ausschliesslich auf das Online-Geschäft. Somit ist das Unternehmen ein E-Commerce-Pionier unter den Versandhändlern in der Schweiz. Nicht nur aus diesem Grund stellt die Schweiz einen für die neckermann.de-Gruppe wichtigen Markt dar. Neckermann.ch macht’s möglich!

Das Sortiment von über 115‘000 Artikel aus den Bereichen Mode, Technik, Wohnen, Schmuck, Uhren, Spielwaren und Geschenkartikel ist ausschliesslich über das Internet erhältlich. Darüberhinaus bietet der Shop seinen Usern einen Fotoservice und einen Lost-and-Found-Service.

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lundi 12 juillet 2010

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samedi 10 juillet 2010

Forecast Roubini Videos

Né à Istanbul dans une famille de Juifs iraniens, il a vécu une enfance nomade : à l'âge de deux ans, il a vécu à Téhéran (Iran), puis Tel Aviv (Israël) et finalement en Italie où il a complété l'équivalent d'un diplôme collégial. Par la suite, il a étudié en économie à l'Université Harvard aux États-Unis, où il a complété son doctorat en sciences économiques en 1988. Selon son superviseur, Jeffrey Sachs, il avait le talent inhabituel de comprendre les institutions économiques de façon mathématique et intuitive4.
Il a occupé des postes d'enseignement à l'Université Yale.
Il a été économiste senior aux Affaires internationales pour le compte du Council of Economic Advisers (juillet 1998 – juillet 1999), organisation chargée de conseiller le président des États-Unis. Au Département du Trésor des États-Unis, il avait un rôle de conseiller senior auprès du sous-secrétaire aux Affaires internationales (de juillet 1999 à juin 2000).
Dans les années 1990, Roubini avait étudié l'effondrement des économies émergentes. En ligne avec le talent explicité par son superviseur Sachs, il a appliqué une approche historique et intuitive tout en s'appuyant sur sa connaissance des modèles économiques dans le but d'analyser ces pays. Il arriva à la conclusion qu'un commun dénominateur était la cause de ces effondrements : les pays financaient la balance courante par des emprunts effectués à l'étranger. Il a prédit que les États-Unis serait probablement le prochain pays à subir un tel choc : en 2004, il a commencé à exposer ses théories à propos d'un tel effondrement4.
En septembre 2006, il a annoncé lors d'un discours devant une audience de spécialistes, sceptiques, du FMI qu'une crise économique était en gestation : « Dans les mois et les années à venir, les États-Unis vont probablement vivre une dépréciation immobilière qui ne se voit qu'une fois dans une vie, un choc pétrolier, une diminution prononcée de la confiance des consommateurs et, ultimement, une grave récession. »trad 2. Il a prédit la cessation de paiements sur les hypothèques résidentielles, la non-viabilité des mortgage-backed securities dont la valeur atteignait des milliers de milliards de dollars américains et l'arrêt du système financier mondial4. Depuis, l'économiste Prakash Loungani, à l'emploi du FMI, l'a surnommé « le prophète ».
Bien qu'il ait prédit que la crise financière de 2008 commencerait plus tôt qu'elle ne l'a fait, ses descriptions des causes et effets ont été confirmées. En conséquence, il est en 2009 un intervenant majeur dans les débats économiques se déroulant aux États-Unis et sur la scène internationale. Le New York Times affirme qu'il est « le sage qui a vu venir » et le Prospect Magazine, en janvier 2009, l'a mis en 2e place sur une liste des 100 intellectuels vivants les plus influents5. Il a prononcé des discours devant le Congrès des États-Unis, le conseil des relations étrangères et le Forum économique mondial à Davos, Suisse4.
En 2009, il est régulièrement consulté par les gouverneurs des banques centrales en Europe et en Asie. Il occupe également un poste de professeur d'économie au Stern School of Business de l'Université de New York1.

Roubini foi apelidado Dr. Doom

Nouriel Roubini (Istambul, Turquia, 29 de março de 1959) é um economista turco, de origem judaica, naturalizado estadunidense, professor da Stern School of Business da Universidade de Nova York, desde 2009. [1]. É também presidente do grupo de consultoria RGE Monitor, especializado em análise financeira.
No início dos anos 2000, Roubini foi apelidado Dr. Doom ou Doutor Catástrofe, [2] em razão das suas previsões econômicas catastróficas - ou, pelo menos, muito mais pessimistas do que as da maioria dos economistas, na época.
Em 2005, segundo a revista Fortune, Roubini afirmou que "o preço dos imóveis residenciais surfava em uma onda especulativa, que brevemente faria afundar a economia." "Naquela época, foi qualificado de Cassandra. Agora, é considerado um sábio." Suas previsões atuais são igualmente apocalípticas: uma recessão persistente, com mais de dois trilhões de dólares de perdas em créditos e uma crise bancária sistêmica. "O FDIC gastou 10% das suas reservas para socorrer IndyMac, e esta foi a primeira onda de falências," diz Roubini. "Será que daqui a pouco não teremos que socorrer o FDIC?"

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dimanche 4 juillet 2010

Using photoshop for better pictures

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samedi 3 juillet 2010

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The foreign exchange market (forex, FX, or currency market) is a worldwide decentralized over-the-counter financial market for the trading of currencies. Financial centers around the world function as anchors of trading between a wide range of different types of buyers and sellers around the clock, with the exception of weekends. The foreign exchange market determines the relative values of different currencies.[1]
The primary purpose of the foreign exchange market is to assist international trade and investment, by allowing businesses to convert one currency to another currency. For example, it permits a US business to import European goods and pay Euros, even though the business's income is in US dollars. It also supports speculation, and facilitates the carry trade, in which investors borrow low-yielding currencies and lend (invest in) high-yielding currencies, and which (it has been claimed) may lead to loss of competitiveness in some countries.[2]
In a typical foreign exchange transaction a party purchases a quantity of one currency by paying a quantity of another currency. The modern foreign exchange market started forming during the 1970s when countries gradually switched to floating exchange rates from the previous exchange rate regime, which remained fixed as per the Bretton Woods system.
The foreign exchange market is unique because of its
huge trading volume, leading to high liquidity
geographical dispersion
continuous operation: 24 hours a day except weekends, i.e. trading from 20:15 GMT on Sunday until 22:00 GMT Friday
the variety of factors that affect exchange rates
the low margins of relative profit compared with other markets of fixed income
the use of leverage to enhance profit margins with respect to account size
As such, it has been referred to as the market closest to the ideal of perfect competition, notwithstanding market manipulation by central banks.[citation needed] According to the Bank for International Settlements,[3] average daily turnover in global foreign exchange markets is estimated at $3.98 trillion, as of April 2007. $3.21 Trillion is accounted for in the world's main financial markets.
The $3.21 trillion break-down is as follows:

$1.005 trillion in spot transactions
$362 billion in outright forwards
$1.714 trillion in foreign exchange swaps
$129 billion estimated gaps in reporting

vendredi 2 juillet 2010

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lundi 7 juin 2010

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samedi 5 juin 2010

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dimanche 23 mai 2010

Nato Straps Rolex? Nato Straps from Switzerland

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Early dive watches were often developed in response to military and professional needs. Omega SA is credited as the creator of the world's first diving watch, the Omega "Marine", introduced in 1932.
As supplier to the Royal Italian Navy, Panerai offered underwater timepieces in the 1930s, which were not only waterproof at 650 feet (200 m), but luminescent as well. [1]
In addition, a large number of "canteen" style dive watches by Hamilton, Elgin or Waltham were made to military specification during and after World War II. However, these watches were made in small numbers, and were not intended for large-scale commercial distribution. Today, interest in these watches is limited to collectors.[2]
In 1953 Lip-Blancpain's Fifty Fathoms waterproof watch came on the market in France. Various models were issued by Blancpain in small quantities to the military in several countries, including US and French Navy combat diver teams. The fifty fathoms was worn by Jacques Cousteau and his divers during the underwater film "Le monde du silence", which won the Palme d'or at the Cannes film festival in 1956, and in the US when TV star Lloyd Bridges wore a Blancpain Fifty Fathoms dive watch in a photo that appeared on the cover of the February 1962 edition of Skin Diver Magazine

lundi 17 mai 2010

Kraft Foods Inc

Kraft Foods Inc. is the largest food company in North America and second largest in world after Nestle.
Philip Morris, manufacturer of tobacco (now known as Altria Group) acquired Kraft in 1988 to 12.9 billion dollars by merging it with another food subsidiary, General Foods, acquired in 1985. In 2000 Philip Morris acquired Nabisco (confectionary company known for its Oreo cookies) and has merged with Kraft, while maintaining its autonomy.
Altria sold 280 million Kraft shares through un'OPV in 2001, holding company for himself a share of 88, 1%. On January 31, 2007, after months of speculation, the company announced that securities in its possession had been transferred to shareholders of Altria March 30, 2007. Currently the company no longer holds any interest in Kraft Foods.
On 30 November 2007, the U.S. multinational Completes Acquisition of Groupe Danone biscuits whole sector which includes the historic Italian brand Saiwa.
Since September 22, 2008 the stock certificate is part of the Dow Jones Industrial Average.

Chocolat Suchard

In 1825, Philippe Suchard opens a sweet shop in Neuchâtel in Switzerland in conjunction with a factory in Serrières. He chose these two places according to their geographical positions. These cities are in effect at the edge of a river, which provides businesses a source of hydropower. The company started out as one among many other becomes, in a century, one of the most brands of chocolate réputées1.
In 1826, while the demand for chocolate is constantly increasing due to the quality of the latter, Philippe Suchard develops a new machine. This allows better mixing sugar with powdered cacao2.
In 1879, the company opened its first plant abroad. It is also the first Swiss chocolate factory located abroad. It is located Rötteln in southern Germany. In 1883, the son of Philippe Suchard, also called Philip, died while working with his father for the chocolate manufacturer of the latter. Philippe, the father died a year later and now Suchard resumed by his son Carl Russ-Suchard. The company then 200 people. In 1851, Suchard chocolate wins the gold medal at an exhibition located in London. He also won in 1855, the gold medal at the World Exhibition Paris3.


Advertising Suchard of the late nineteenth century
In 1901 Carl Russ-Suchard, then inspired by Daniel Peter, who had discovered and marketed the milk chocolate in 1875, produces chocolate milk under the name Milka. This label is gaining a huge success and is still a derivative of the brand founded by Philippe Suchard.3
The house becomes a multinational Suchard in 1905. The house then has plants in Austria, Germany, and France.3
In 1930, the holding company is based Suchard. It is transferred ten years later in Lausanne Neuchâtel. In 1970, the group merged with the "Chocolat Tobler, Toblerone and known by the name takes Interfood SA. In 1982 Klaus Johann Jacobs acquires majority stake and includes it in his group who becomes Jacobs Suchard AG.
1990 saw the end of the manufacture in Neuchâtel. The group was sold to tobacco companies Philip Morris, which integrates into the Kraft General Foods Kraft Jacobs Suchard, which becomes. In 2000, the group changed its name to Kraft Foods.

Lindt Switzerland

The origins of Lindt & Sprungli lie in the two chocolate factories in Rudolf Sprüngli in Horgen and Rodolphe Lindt in Berne. Rudolf Sprüngli Junior took over his father's company 1891st In 1899, he built the factory in Kilchberg and transformed the company in the same year by a corporation. The Chocolat Sprüngli AG took over soon after the Berne chocolate factory of Rodolphe Lindt, together with the patent for its Conchierverfahren. The United Bern and Zurich chocolate company Lindt & Sprungli was born.
In 1935 Germany was concluded with the Leonard Monheim AG, Berlin, a license to manufacture in Germany. In 1988 Lindt & Sprungli production in Germany itself and has since produced a majority of internationally marketed products in Aachen, where it is located in the vicinity of Print Lambertz manufacturer.


Factory and headquarters in Kilchberg


Plant in Aachen
The IPO of Lindt & Sprungli 1986 laid the foundation for international expansion in the 1990s: In 1989, the commissioning of the production and administration building in Stratham, New Hampshire, USA. In the same year reached the Lindt & Sprungli SA in France fully into the hands of parent company. In 1993, the long-standing licensee Bulgheroni SpA in the Italian Induno Olona as Lindt & Sprungli SpA has been integrated into the company. [2] The following year was made in Austria, the creation of the Lindt & Sprungli (Austria) GmbH and the integration of the Viennese Confiserie Hofbauer in the companies. In 1997, the Italian company "Caffarel" in Turin, and bought a Lindt & Sprüngli Company in Sydney, Australia, was established. Beginning of 1998 was followed by the acquisition of "Ghirardelli Chocolate Company" in San Francisco, the oldest American chocolate factory. Other subsidiaries are located in Hong Kong, Mexico, Poland, Sweden and Spain. [2] Since March 2006, Lindt & Sprungli official partner of the Cologne Chocolate Museum Imhoff.

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lundi 5 avril 2010

Milka Commercial



Almond joy package

What is almond joy

An Almond Joy is a candy bar manufactured by Hershey's. It consists of a coconut-based center topped with an almond and coated in a layer of milk chocolate. The Mounds bar is Almond Joy's "sister" product, essentially the same confection but without the almond and coated with dark chocolate; it also features similar packaging and logo design, but in a red color scheme instead of Almond Joy's blue.

Pop Culture

In railroading; train buffs have noticed a resemblance between the M3 (a type of subway car built by the Budd Company for Philadelphia's public transportation system) and this popular candy, due to humps in the roof containing ventilation fans. They refer to the cars as "Almond Joys." A caboose on a train also has a resemblance as well.
The advertising slogan "sometimes you feel like a nut, sometimes you don't" was featured in the funk/dance song "Wide Receiver" by Michael Henderson.
In Weeds, Almond Joy was the favorite candy of Nancy's late husband, Judah.
In the movie Kelly's Heroes, a case of Almond Joy bars is seen in the background behind Don Rickle's supply depot desk, as he is speaking with Clint Eastwood.
In the song Gett Off, by Prince, "Strip your dress down like I was strippin' a Peter Paul's Almond Joy"
One of the Allman Brothers early band names was the Allman Joys.
In the movie Welcome to Woop Woop Teddy proclaims his love for the Almond Joy bar after Angie proclaims her love for the Cherry Ripe bar.
In Curb Your Enthusiasm, Larry David used the "crime" that his cousin stole an Almond Joy from him once as a failed attempt to get out of jury duty, before the second and successful attempt in which he referred to the defendant being a negro.
In the season 2 seventh episode of Parks and Recreation, Ron Swanson asks Ann if there is any candy at her party other than Almond Joy, as he is allergic to almonds.
The song "Chocolate Jesus" by Tom Waits (on the album Mule Variations) mentions Almond Joy
In the episode of The Simpson's entitled "Lisa the Drama Queen", Lisa bought an Almond Joy in the Kwik-e-Mart for her first play date with her new friend, Juliet.

Almond joy chocolate connecticut

Peter Paul Halajian was a candy retailer in the New Haven, Connecticut area in the early 20th century. Along with some other Armenian investors, including Dutch candy manufacturer Cole Ebersole, he formed the Peter Paul Candy Manufacturing Company in 1919. The company at first sold various brands of candies, but following sugar and coconut shortages in World War II, they dropped most brands and concentrated their efforts on the Mounds bar. The Almond Joy bar was introduced in 1946 as a replacement for the Dream Bar (created in 1936) that contained diced almonds with the coconut.[1] In 1978, Peter Paul merged with the Cadbury company. Hershey’s then purchased the United States portion of the combined company in 1988.
During the 1970s, the Peter Paul company used the jingle, "Sometimes you feel like a nut / Sometimes you don't / Almond Joy's got nuts / Mounds don't," to advertise Almond Joy and Mounds in tandem. In a play on words, the "feel like a nut" portion of the jingle was typically played over a clip of someone acting like a "nut", engaged in some funny-looking activity, such as riding on a horse backwards.[2]
In the 2000s, Hershey began producing variations of the product, including a limited edition Piña Colada and Double Chocolate Almond Joy in 2004, a limited edition White Chocolate Key Lime and Milk Chocolate Passion Fruit Almond Joy in 2005, and a limited edition Toasted Coconut Almond Joy in 2006.
Although Peter Paul as a company no longer exists, the name still appears on the wrapper as part of the bars' brand names.